Who I Serve
Creative Professionals
As a professional singer, songwriter and musician, who’s been on both sides of the stage, I know first-hand that the passion and belief in our talent is the driving force that keeps us strong and laser-focused during those times of rejection and insecurity.
Our talent is our product. Our talent is what we sell. Unfortunately, we know all to well that there are times when the quality of our skill doesn’t match our income. Because we’ve been conditioned to live our lives in a constant state of employment flux, many creatives, including those who have met with great success, continue to exhibit a “scarcity” mentality. They live hand-to-mouth not realizing that there is a better way to manage their money, and actually save for those inevitable dry periods.
Never stop aspiring to greatness, but keep in mind that behind every successful artist, is a real-world business model. Learn the basics of managing your day-to-day finances, even in difficult times, and you’ll always have money to pay your bills.
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